The tickets have been designed by Futurebrand, part of McCann Worldgroup. The design of each ticket features the sport pictogram and the colour scheme reflects that of each venue to help spectators reach their destination. Each ticket will be printed with a hologram, a barcode and name of the booker as well as several other security features to reduce counterfeiting. This will ensure every ticket can be traced to the person who purchased it.
With Paralympic Games tickets on sale today, LOCOG has also reiterated the importance of purchasing only from authorised sources. The majority of tickets will be sold on www.tickets.london2012.com and there is also a full list of authorised ticket resellers available on the website. LOCOG also has a URL checker on this website which will confirm whether any website claiming to sell London 2012 tickets is genuine or not.
LOCOG CEO Paul Deighton said, ‘With the Olympic Flame now making its journey towards the Olympic Stadium and with less than 100 days to go before the Paralympics, I can’t remember a more exciting week on the road to London 2012. It is important now that people keep their tickets in a safe place ready for Games time and also to be wary of websites and organisations claiming to have Games tickets to sell. In many cases, they simply do not have them to sell and there is a real danger people will end up being out of pocket and missing out on seeing the Games. If in doubt, check our website and be 100% certain you are buying from an authorised source.’
Detective Superintendent Nick Downing – Operation Podium, Metropolitan Police Service said; “Genuine tickets will have a number of security features built into them to minimise the risk of counterfeits. The safest way to ensure that your ticket is genuine is to only buy from an authorised seller which can be found on the London 2012 website. If you buy from an unofficial site, you risk paying over the odds for a ticket that may not exist, may not be genuine and you risk not getting to see the Games. Your personal details could even be used in other crimes.”