The Journal of Interactive Marketing research suggests that social media and selfie photos can play a positive role in weight-loss goals.
“Our research finds that individuals are more likely to realize success with personal goals when they make a public commitment to attaining them,” said Tonya Williams Bradford, study co-author and assistant professor of marketing at UCI’s Paul Merage School of Business. “By sharing success and setbacks in virtual support communities on social media, we found people are achieving better results. This works especially well with goals like weight loss, where before and after images can be shared online with other community members.”
For my part, I can say I hate taking selfies, but the only time I love/hate them is when I know I will be preparing to film for TV. It shows me clearly if my face is bloated or if my skin needs more help.
