KINGSTON, Jamaica, June 1, 2016 /PRNewswire/ — Today, Usain Bolt, the fastest man alive, teamed up with Digicel to launch its Bring the Beat campaign in front of an inquisitive bunch of little kids from across the Caribbean at the Terra Nova All Suite Hotel in Kingston, Jamaica yesterday. The launch took the form of a lively fireside chat session with Usain, hosted by nine-year old Naleighna-Kae McLean from Jamaica, followed by a ‘Kiddie Press Conference’.
Digicel’s Bring the Beat campaign represents the culture of the Caribbean and the irrepressible spirit which unites and ignites its people. Through music and the celebration of extraordinary talents, the campaign will connect the world to the Caribbean and its culture and support all of the athletes who are set to represent their countries in Brazil.
Digicel invited aspiring little newshounds from across the Caribbean to a kiddie press conference with Usain Bolt, the world’s fastest man in the hot seat. The kiddie press pack surrounds Usain for an impromptu lightning bolt having peppered him with probing questions like “How many girlfriends do you have?” and “What do you think of vegetables?” in Kingston, Jamaica on Tuesday. Photo courtesy http://www.prnewswire.com
For information on the ‘Bring the Beat’ campaign plus exclusive content and great prizes, fans can visit the campaign’s hub at www.BringTheBeat2016.com
Die hard Bolt fan, nine year-old Kareem Davis from St. Vincent and the Grenadines, is all ears as Usain fields questions from the kiddie press pack at the Digicel “Bring the Beat” launch. Photo courtesy http://www.prnewswire.com
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After more than 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes. Article courtesy http://www.prnewswire.com
