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“The addition of this route solidifies our commitment to provide our customers with more options for travel within the Caribbean,” Caribbean Airlines’ acting chief executive, Robert Corbie, told an inaugural ceremony on Saturday.
He said St. Lucia has been of strategic interest to the airline, which stepped up its intra-regional flights, following the entry of the Barbados-based carrier, RedJet. Caribbean Airlines has also used the launch to mount a campaign to win students attending the region’s major university campuses in Jamaica, Barbados and Trinidad.
“Our current offer for students along with added benefits of frequent flyer miles and complimentary bags will add value and exceed service expectations,” he noted. RedJet, billed as a low-cost, no-frills carrier, currently charges a minimum $US10 per bag.
Caribbean Airlines’ St. Lucia service also paves the way for direct connections to South America, with a daily connection to Caracas via Trinidad for passengers, whose travel originates in St. Lucia, along with four weekly connections to Paramaribo, Suriname and daily connections to Guyana, Corbie said.
He said Caribbean Airlines continues to work closely with St. Lucia Tourist Board to ensure a consistent value-added service.
For the island’s part, minister for tourism, Lorne Theophilus, said the new service provides more access to its carnival, jazz and Creole Heritage festivals and further links the Windward Island to the southern Caribbean republic.
(Source http://go-jamaica.com/news/read_article.php?id=35225)