Home African Caribbean The Grenada Tourism Authority’s Pure Grenada Excellence Champion Program Returns For Its Second Wave

The Grenada Tourism Authority’s Pure Grenada Excellence Champion Program Returns For Its Second Wave

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The Pure Grenada Excellence Champion Program is generating quite the buzz with 1,250 people trained and plans for expansion in September. This customer service game changer implemented by the Grenada Tourism Authority is a comprehensive training initiative strategically designed to cultivate a culture of excellence within Grenada’s hospitality enterprise. Its main objective is to raise the bar on service quality and enhance the overall visitor experience. The program is making waves as it equips local businesses including restaurants, hotels, taxi and tour operators and attraction sites with the tools they need to provide high-quality service. 

Chairman of the Grenada Tourism Authority, Randall Dolland, says the GTA is committed to sustaining the program. “The Grenada Tourism Authority is committed to sustaining this program indefinitely because we understand that it’s important to make available to interested persons, training programs that would foster improvement among them and encourage them to be their best selves every day by simply having the free access to register and join the programs.”


The Chairman went on to say, “Once we are able to train our people in critical mass, we’ll be able to deliver great service, and Grenada will be known not only for having the friendliest people but the most professional people and anyone sort of returning or leaving our shores will rave about it because they will be all best sales persons for our tri island – talking about your good service the service that you learned from being an excellence program champion. That’s something that we want to start cultivating in this sort of cultural shift.” 

The Pure Grenada excellence champion is available free of charge to all interested business operators and their staff. The program is not limited to the tourism industry. The Grenada Tourism Authority is determined to train a wide cross-section of the service population including hairdressers, barbers, nail salons, pharmacies, and supermarkets among others. To date, a wide cross-section of people, 1200 persons or more, have received the training. Service Excellence starts with a sense of self, self-development, and self-improvement. 

Facilitator Edward Frederick says it has been a fulfilling few months of training since the program launched and he’s confident that Grenada can become a customer service leader. “Grenada could become a standout in service in the region once more. I believe our hospitability, our gentleness and our niceness as a people are sleeping. It needs leadership to be awakened. Why is it at Belmont Estate? Why is it dwelling constantly at Spice Island Beach Resort? Why is it dwelling constantly at Netherlands Insurance? Service excellence is alive, but it needs to be ignited by fire, by leadership.” 

Whether you’re a seasoned professional or a newcomer to the industry, mark your calendars and get ready to elevate your customer service game with the Pure Grenada Excellence Champion and get ready to elevate your customer service game with the Pure Grenada Excellence Champion Program. 

PGEC customer service training courses are ongoing and available free of cost to interested stakeholders. Email [email protected] for registration information.



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