Jamaica Tourist Board Embraces Jamaican Gen X & Millennials In NexGen_Jamaica Campaign

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The Jamaica Tourist Board will be launching a campaign to target young people of Jamaican heritage (the next generation) in the United Kingdom.  Aptly named ‘NexGen_Jamaica’ this initiative will be launched at Jamaica House in Birmingham on Saturday August 6^th, 2022.  

The campaign will focus on promoting Jamaica to the Gen Z and Millennial population within the Diaspora, sustaining its rich heritage and culture and will see the members themselves becoming ‘ambassadors’ who will encourage their counterparts to visit their roots as well as build a stronger connection within the community.   

The campaign will be ongoing and will target major cities throughout the United Kingdom with roadshows showcasing all that’s Jamaica.  

The launch event will be a sensory experience including a dance class to the latest reggae dancehall music along with Jamaican food and rum tasting.  There will also be information on how to open a bank account in Jamaica, invest and purchase property.  

The launch will be at 4.00p.m. after which the NexGen_Jamaica cultural and heritage ambassadors will join the Commonwealth Games Watch Party starting at 6.00 p.m. to celebrate Jamaica’s 60^th year of Independence from the United Kingdom as well as to cheer on our Jamaican athletes competing in the games.  

There will be a coach from London on the day, however, space is limited and awarded on a first come first serve basis.  

If you or members of your family or friends are within the age limit 16 – 40 and would like to participate please email [email protected] by Monday, 25^th July 2022.    

#NexGen_Jamaica #VisitJamaica #JamaicaHouse2022 

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