Grenadian-born 400m World Champion, Kirani James
ST GEORGE’S, Grenada – Regional Communications company, LIME, made serious waves in the athletic world as the company announced that Grenadian-born 400m World Champion, Kirani James would represent their brand in the region.
The news was delivered to a packed house of government and diplomatic officials, athletics organisations and specially invited guests. At the ceremony, which was carried live via local radio stations and streamed live via the company’s website, LIME.com, Kirani James officially signed a three- year partnership with LIME.
The telecoms company showcased its technological capabilities as LIME’s Chief Marketing Officer, Chris Dehring attended live via videoconference from his office in Jamaica and warmly welcomed Kirani into the LIME family and challenged him to push himself to victory at the upcoming 2012 Olympics.
The signing ceremony was held under the patronage of His Excellency, Sir Carlisle Glean, Governor General of Grenada. Also present was the Minister of Sports, Hon. Patrick Simmons who congratulated LIME for rising to the occasion and emphasised the need for close teamwork between the company and Kirani’s team. LIME Grenada’s General Manager, Angus Steele reflected that the local business continues to “support sports and athletics in the communities it connects and is investing in developing talented athletes in the region”.
The event guest list read like a veritable ‘who’s who’ of Grenada’s business and social circles and included host of well-known and influential persons, such as Dr. and Mrs. Latouche, President of the Grenada Athletics Association, Charles George, Chairman of the Grenada Board of Tourism Colin Dowe and Vice Provost of the St. Georges Medical School, Dr. Alan Pensick, to name a few of the persons present.
Kirani James signs agreement
Regional Head of Sponsorship for LIME, Sheldon Keens-Douglas, in his remarks intimated that “LIME has had a long relationship with Kirani, through various avenues including sponsoring his home -club, Speedzone and through its now 4-year sponsorship of the LIME Carifta games in which Kirani rose to prominence”. While details of the contract were not released, Keens-Douglas added that” Kirani will support some of LIME’s ventures in the region, will make personal appearances on behalf of the company and feature in some of its regional campaigns”.
Kirani James brought the ceremony to a close with his remarks, and in his inimitable, quiet and humble way spoke highly of the company he had just signed on to represent. With Global brands like Nike at his door, it was certainly a tribute to the telecoms company that the young athlete remained true to his Caribbean heritage and endorsed a local and regional brand. Kirani’s words brought the audience to their feet and he humbly thanked LIME for believing that he is worthy to represent the brand. He went to distinguish LIME as a “prestigious, unique and loyal brand” and he is looking forward to a great and fruitful partnership. He thanked the company for its loyalty, patience and commitment, declaring it a “no- brainer for him to push through this deal”.
