Damian-Sorhaindo. Photo courtesy dominicanewsonline.com
Bridgetown, Barbados, June 28, 2013. Caribbean Export Development Agency (Caribbean Export) is to further engage CARIFORUM manufacturers on ways of enhancing the branding and packaging of their products through facilitating a two day Brand Development & Packaging workshop at the Hilton Barbados Resort in Barbados on July 17th and 18th, 2013.
Internationally recognised branding agencies Brand42 and Rhodes & Lauritsen, will deliver this workshop and specialize in strategic brand insight and design, and have worked with some of the most iconic brands in the world.
Clients include CNN International, Louis Vuitton, Dupont, Teflon, Turner Broadcasting, Montblanc, Möet and Chandon, Puma, and Fritz Hansen giving Caribbean firms the opportunity to elevate their brands through developing their visual identity.
Providing a platform for CARIFORUM firms to develop their brands to international standards is an important step towards increasing their competitiveness. According to Advisor for Competitiveness & Innovation at Caribbean Export, Damien Sorhaindo, “There needs to be more emphasis on the branding and packaging of products from the region and we must ensure that they meet international standards and provide maximum appeal to consumers.”
Firms are encouraged to take part in the two-day workshop as it aims to provide participants with powerful tools to enhance their offerings through examining how to brand their business and package their product to sell.
The workshop will also cover how to find the right packaging supplier and how to achieve premium packaging at an affordable price. Meeting international standards and regulations for packaging with an emphasis on the European market will of course be a feature of the workshop together with understanding the consumer.
Participants will leave the workshop having learnt winning strategies for launching a new product and an understanding of what the consumer looks for in a brand and will be provided with recommendations for the improvement of their current packaging. Full details on the workshop can be found on Caribbean Exports website www.carib-export.com
Firms in the food and beverage, agri-business, and light manufacturing sectors should take advantage of this incredible opportunity to work directly with international branding and packaging experts to gain or maintain a competitive edge
For those not located in Barbados who wish to take part in the workshop can do so via live webinar. Caribbean Export is partnering with the following Business Support Organisations in CARIFORUM to host the live streaming of the workshop in their respective member states:
For more information on how to participate, please contact Damien Sorhaindo via e-mail at [email protected] or Cora Lowe via e-mail at [email protected].
About Caribbean Export
Caribbean Export is a regional export development and trade and investment promotion organisation of the Forum of Caribbean States (CARIFORUM) currently executing the Regional Private Sector Programme (RPSDP) funded by the European Union under the 10th European Development Fund (EDF) Caribbean Export’s mission is to increase the competitiveness of Caribbean countries by providing quality export development and trade and investment promotion services through effective programme execution and strategic alliances.
More information about Caribbean Export can be found at www.carib-export.com. Contact: JoEllen Laryea, PR and Communications, Caribbean Export Development Agency, Tel: +1(246) 436-0578, Fax: +1(246) 436-9999, Email: [email protected]
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