With the advent of platforms like Etsy and Handmade Amazon, many creative designers have found a way to sell their creations online. However, this means that you need to work a lot harder to make your brand stand out against the competition.
There are a few ways you can draw more customers and give them a really unique experience. Remember, it’s not just about making a sale, but about creating a lasting impression. You want your customer to tell all their friends about their experience with your brand, not just what they bought.
Here are a few ways you can make your brand stand out online.
Consider Your Brand and Story Carefully
You’re probably very excited to get started. You’ve got a name picked out, an idea for a logo, and now you’re eager to get things off the ground. First, take a step back, breathe, and think carefully.
You want your brand to be a representation of something. Are you making jewelry from recycled or natural materials? Are you making high-end jewelry, or something more boho-chic?
You’ll often find that the name and style of an online jewelry brand don’t fit with what the supplier actually sells. So, take a little time and think about what you’re making and why. What’s your story, and how will it appeal to potential customers?
Make sure that your brand story and images, including the logo, tells that story and reflects that style.
Consider What People Want
Most of your potential customers likely fall in a specific age range, usually between the ages of 20 and 45. Many consumers who fall in this age range have undergone a massive shift in mindset.
As one example, take the current sustainability movements. Consumerism is out, and eco-friendly products are in. If you want your brand to stand out, try to incorporate and emphasize these ethical traits. Create jewelry from recycled or natural products.
Try to find out what your potential customers want, and then do your best to give them exactly that.
Impressions Matter
First impressions can go a long way. When a potential customer visits your online shop, you want them to see your beautiful jewelry, not a bad photograph. When you’re taking pictures of your jewelry, try to snap them on white backgrounds, on a model, or both.
The idea is to give your customers a good look at the item and how it looks when wearing it. Bad lighting and poor backgrounds can make your designs look unappealing.
Deliveries and Custom Packaging
It’s extremely common for online brands, including custom jewelry houses, to deliver. Your customer should be able to go online and, with a few clicks, order one of your beautiful pieces to be sent directly to them.
If you’re not already doing deliveries, it’s something you should consider. Many eCommerce platforms and online shops, like Etsy, already have that functionality built-in.
But you can take it one step further. Consider delivering your jewelry in custom packaging. For example, use custom drawstring bags from Deepking, perhaps combined with some of the branded tissue paper, to ship your clients a necklace or pair of earrings.
Be Authentic
Be true to yourself, your style, and your beliefs. Don’t just try to cater to one market or another because you think it’ll be more successful. If your heart isn’t in what you’re creating or selling, people will notice. Your tone might be off, or you might be lacking in excitement.
Be authentic. If you believe that minimalism is beautiful, then show it. If you prefer loud colors over soft pastels, use them. Your heart will be in your designs, and it’ll show in your work.
That’s something that customers notice.
Take Away
You don’t have to be the best designer or the world’s greatest marketer to make your brand stand out. Just focus on a few things that will make you a little different, but that will catch potential customers’ attention.
Think about your brand, your story, and your style. Don’t be afraid to be creative or think out of the box. Consider what your customer wants, present your jewelry in well thought out photos and look into delivery in custom packaging. Most importantly, always be true to yourself.
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