Once again the Ghana UK Based Achievement Awards commonly known as GUBA has done Africa in general but GHANA, in particular, very proud. Last weekend they staged their, now well anticipated, three-day weekend Expo, Friday 20th May, Saturday 22nd May and Sunday 23rd May 2016.
Held at the historic Charlton Athletic Football Club in the Borough of Greenwich the now popular GUBA Trade Expo featured a number of high profile speakers including UK Prime Minister’s Envoy to Ghana on Trade, Adam Afriyie MP; Deputy leader of the Royal Borough of Greenwich, John Fahy; Global Beauty Industry Strategist, Eryca Freemantle; Marketing and client services chief at Wildbore & Gibbons LL.P, John F. Kennedy; Business executive at ASOS Market Place, Christina Daniels; Sustainable sourcing manager at the Body Shop, Rosie Akester; Executive chairman of AIG International, Dr. Sam Ankrah; Social entrepreneur, business author and campaigner, Robert Ashton; Marketing consultant and CEO She Builds Brands, Kubi Springer, and the Mayor of the Royal Borough of Greenwich, Norman Adams.
The GUBA Expo was a three part business centred event, with each day dedicated to specific areas of business growth. The premise of the GUBA Expo was to equip businesses with knowledge, procurement insights and supply procedures for multinational companies in the UK. Topics addressed at Friday’s conference were Customer Service, International Trade, Social Media, Branding and Business Start-Up tips. A dialogue was facilitated between exhibitors, buyers and attendees, creating a platform for buyers to connect and offer investment prospects for exhibitors.
The GUBA Expo was centred on connecting Small and Medium-sized African businesses (SMBs) seeking to establish their products in the British mainstream market. These SMBs gained access to industry experts who shared knowledge and provided advice on achieving industry-set benchmarks. The event also featured exhibitions, networking and invaluable workshops.
The primary objective of The GUBA Expo was to increase trade between the UK and Africa; to bring about economic change for Africa and the UK. . The Ghana High Commissioner to UK and Ireland, H.E Victor Emmanuel Smith has rendered his support and endorsement for the GUBA Expo.
From all appearances and judging from the degree of networking at the conference on Friday and actual trade conducted at the GUBA Expo on the Saturday and Sunday, it can be said the event was yet again a resounding success. Article and photography courtesy David F. Roberts
