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There is a standard thread that weaves through the heart beat of the music being made by ‘Gen Z’ Dancehall artists; they are unapologetic and authentic. Remembering a number of the cries of their Reggae forefathers, these artists are performing lyrics detailing their resistance to poverty. Adding to their warrior chant, they’re embracing a greater life crammed with riches, women and unlimited travel.
Four of most popular artists during this era are Yaksta, Jahvillani, Intence and Jahshii.
Gone are the times of hearing familiar Reggae and Dancehall riddims to accompany their lyrics, we are instead hearing alternative Reggae (Yaksta’s “Ambition”) and alternative Dancehall that a lot describe as being Trap (Jahvillani “MONEY-POWER-RESPECT,” Intence “Puissant” and Jahshii “Prosperity”). Though the musical compositions don’t favor the known syncopated beats of both genres, the cries for betterment remain continue..
The Gen Z movement is unapologetically authentic and will still capture its audience because of music videos that engage, social media posts that provoke, and fans who defend. The new wave is here. Article and have photo courtesy VP Records.
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